Follow your heart to an open house of resources and tips to prepare your practice for the new school year.
Back-to-school season is the perfect time to help the youngest in our communities establish the annual eye exam as a healthy, lifelong habit. Check out the resources, promotions, tips, and tools below to support your back-to-school efforts—and help your patients start the school year with an A+ in eye health.
Prep for back-to-school with heart-stamped value! Take advantage of the Marchon and Altair Eyewear promotions to build an inventory of eight stylish youth brands—all eligible for the Extra $20 member promotion. The VSP® heart-stamped lens makes it easy for your VSP patients to find these brands that can help maximize their benefits. Download and share fun imagery of the brands to pique interest.
Whether in the classroom or out on the playground, Marchon and Altair Eyewear brands offer stylish, fun frames for every age and personality.
Get awarded by participating in these promotions while helping your youth patients go back to school in style.
Promotions run through August 31, 2025
Promote your youth styles with a variety of lively brand imagery you can use on social or in your practice. Click on the button below to access images available for these brands:
Calvin Klein Jeans ∙ Converse ∙ Draper James ∙ Flexon ∙ Lacoste ∙ Lenton & Rusby ∙ Marchon NYC ∙ Nike
Be sure to let your VSP patients know they can get an Extra $20 toward their frame allowance with these brands.
While “exam” might not be what a child wants to hear before going back to school, an eye exam will prepare them for the school exams ahead. Help spread the word and attract more patients to your practice with these complimentary back-to-school marketing resources (including fun coloring pages!).
These offers make the honor roll! Be sure to promote the latest money-saving offers available for your VSP patients to help them maximize their vision benefits: VSP Network Special Offers: These offers for your VSP patients are available at all VSP network practices:
Coming soon! New Marketing Playbook, featuring even more tips!
VSP Premier Edge™ Offers: Your VSP patients can get even more when they visit practices that participate in Premier Edge at the Gold or Platinum level. Here are a just a few of the offers available at Premier Edge locations:
From virtual lessons to downtime on devices, students’ eyes are exposed to blue light every day. Let patients know they can add TechShield® Blue® Anti-Reflective Coating to eyewear for the whole family for extra protection and comfort all day long.
Check out this blog to learn more and access additional resources to support your patients during back-to-school season.
Each youth brand frame featured in the Back-to-School promotion is stamped with the VSP heart to help VSP patients find the brands that can make their frame allowance go further.
Here’s an idea: SCAVENGER HUNT!
While your youth patients are waiting for an exam or an optician—or searching for their favorite frame—make a game of it and ask them to count the hearts they find on your frame boards. (Be sure to have them select their faves to try on.)
Follow Your Heart to learn how the heart stamps can benefit your patients and your practice.
Back-to-school season is year-round when it comes to your optometric education. With Premier Edge Training and Education, you and your staff can access complimentary eLearning courses, on-demand webinars, continuing education, and more.
See how VSP ODs are promoting eye exams as a must-have on every patient’s back-to-school checklist.
Corey Hodes, OD, VSP Ambassador: Blog | Video